Slide 7 of 14
Notes:
If you are looking to buy relationship-building gifts, here is what you are
up against:
- A national study of materialism in 9- to 14-year olds (led by Penn State
Smeal College of business Admin. Faculty) shows that materialistic youth tend
to shop more, save less, and expect their parents to spend more on Christmas
and birthday presents.
- Parents view their children as experts with regard to the products they
can buy.
- It is estimated that by age 10, the average child makes five trips a week
either to a store or a shopping center. They are very interested in "new"
products and very responsive to advertising and promotional efforts.
